Social Media Strategy
Social media is not about hustling for attention. It’s about brand building.
And we do this through strategy. Building a strategy that works with systems and time, and dances with the people we seek to serve.
Don’t be foolish and fall for the vain attempt at “going viral” or any other short-lived tactic working against your business goal.
Full-Scale Social Media Strategy
Every business benefits from a social strategy that supports your business goals
HOW IT WORKS:
Fill out the strategic questionnaire.
Outline past and current strategies, successes, challenges + needs
Kickoff call: Project launch call.
Review background materials and share a presentation that walks through advised social strategy, potential scenarios, Q&A section
Audit social channels.
Analyze and report on existing social content, platform usage, and performance to identify challenges and opportunities
Strategy session #1.
A second meeting where we articulate in a briefing document the goals and objectives, content styles, and storytelling pillars.
Build a content calendar.
We outline your social media content structure across 2 unique platforms. (doesn’t include content creation + caption copywriting. Add-on Service offered)
Strategic session #2.
Provide you with a branded content playbook. A complete guideline outlining industry insights, social best practices, do’s/don’ts, and a summary of all recommendations by platform.
2 rounds of feedback.
Because the goal is to give you material that you can use confidently.
What You'll get:
Tailored content structure to use monthly
Branded content playbook
Recording of our strategic sessions (3 calls)
Clear direction of your brand’s social voice & messaging style
Full-scale strategy document articulating your social goals and objectives + how to attain them via content marketing
Two (2) rounds of revisions
1:1 email support for one month after our session
Add-on Services
Brand Photoshoots
No brand photos? No problem. We’ll direct a local photographer to shoot content for your social and marketing channels.
Starting at $950 / per shoot
Monthly Channel Management
Assemble content calendar and develop assets + caption copywriting for 12 posts a month per channel (combination of video + static) based on the social strategy goal.
Starting at $1,200 / per channel
Influencer Marketing Management
With our network of influencers, we can handle the outreach and logistics of getting your product in their feeds.
Starting at $1,500 / per campaign
Media Relations / PR
Establish and implement an event and press outreach strategy to build brand awareness. Design an online media kit to distribute to journalists. Build lists of journalists, influencers and thought leaders to pitch the brand story/product. Send press releases to contacts. Send targeted outreach messages.
Starting at $2,670 / per campaign
Full-Scale Social Media Strategy
Every business benefits from a social strategy that supports your business goals
THe Problem
Limited conversations, close to zero traffic, and no sales.
The solution
A brand-specific content matrix and distribution plan.
- Develop content pillars to generate quality content
- Strategize customer journey from social to site to reduce friction points
- Manage content performance and duplicate in your distribution strategy
If you need to
- Craft engaging platform-specific content that supports the current conversation on socials
- Develop a content matrix that feeds your sales funnel (drive traffic to site)
- Manage monthly reporting and KPI analysis
You’ll get:
Quality content, caption copywriting, distribution strategy, and content performance management. I will take the pressure off your shoulders, and make social waves– without breaking the bank.*
*Payment plans available. A standard 50/50 plan will automatically be set for any packaged experiences.
Lovely words
Case Studies
community-building strategic campaign
IMAGE Skincare
the SITUATION
Develop a campaign that encourages professionals (Dermatologists and Estheticians) to post value-packed, quality content that sparks conversations for pros and consumers to interact and build relationships. The audiences are segmented; the ideal situation is to bridge the gap between the two.
The goal
Drive brand awareness, credibility, and trust among Professional and Consumer targets alike. To grow the IMAGEPRO community and give consumers a new pov from a professional lens.
The solutions
Eliminated Content Inconsistencies:
Onboarded a platform central location to provide Estheticians with pre-approved and curated engaging content for sharing on their owned platforms. Eliminating the need for time-consuming content creation.
Activated Quick, Simple Sharing:
Empowered Estheticians to share content across multiple networks with a single click, making it convenient and efficient to participate in the program by sharing on their social platform of choice (Meta).
Content Variety:
Estheticians could share various content types, including native videos, texts, GIFs, and more, allowing for diverse and engaging messaging.
Leaderboards:
to incentivize and drive employee participation, we incorporated a “leaderboard” featuring estheticians with the most shares, engagements, and share of voice, turning the program into a friendly, competitive, and engaging experience.
results
Of a 3-month strategic campaign activation. IMAGE skincare is named the #1 Professional Spa and Salon Professional Skincare Brand in the US.
- Users: 5.6K active participants
- Total Reach: 2.8M. Increasing IMAGE's share of voice by 38% across social
- Content shares: 16K across socials. 6.5% engagement rate, 2x the industry average
- Follower growth: 705% increase in amount of net new followers, resulting in community growth
- Traffic to site: 27.8K clicks to site via link in bio and social 'shops' combined
Social Media Marketing
Psycho-Dermatology Brand
Monthly Social Media Strategy & Management (Instagram)
RESULTS OVER A SINGLE QUARTER:
Social Media Marketing
Sipology
Monthly Social Media Strategy & Management (Pinterest)
RESULTS OVER A SINGLE MONTH:
Social Media Marketing
Dr. Schulze’s
Amplifying Dr. Schulze’s Brand Awareness and Driving Traffic Through Site (Pinterest & Instagram)
RESULTS OVER A SINGLE MONTH CAMPAIGN DEPLOYMENT:
Frequently Asked Questions
Later Media and Hootsuite. But if you have a preferred CRM platform already embedded in your marcom team, I can manage social on there with no problem! I’ve managed strategy, community engagement, and developed KPI reports using social CRMs such as Dash Hudson, Sprout Social, and HubSpot.
Meta, Pinterest, and LinkedIN.
Please note: If you need TikTok strategy and community management, I will partner with a TikTok social media expert who can support your brand’s growth on the platform.
Professional, clinical-grade skincare brands and skin experts. Purpose-driven brands in the haircare, beauty, and wellness space are my speed.
Please note: I'm always open to partnering with cause-driven brands and socialpreneurs looking to make a positive impact to help Mamma Earth be a clean, more sustainable home. Gimme a shout!
CANCELLATIONS AND/OR REFUNDS:
We have an automatic 50/50 payment plan on all experiences. Your first payment is a 35% non-refundable deposit. Please note, if you cancel after the first 1:1 session, we require you to make a full 50% payment. All further payments will be canceled. Does not include the ‘Full-Day, 1:1 Session Brand Voice Clarity’ session.
There are no refunds for 'BrandClarity' consultation service, used or unused. Users understand that obligation for payment is binding for the full term agreed upon.
Cancellations must be made at least twenty-four (24) hours in advance. A one-time only rescheduled session will be honored. Being more than fifteen (15) minutes late to a session will be considered a cancellation. In the event of unforeseen circumstances, The Brand Journalista may be required to cancel sessions. We will notify the User as early as feasibly possible of the cancellation and coordinate rescheduling. Payment is accepted upfront via online payment. Payment is due in full before services can be rendered. We do not accept payment installments for this session.