Brand Strategy
Here’s the thing, your brand is as good as its message. You need a strategic and clear brand messaging matrix to lay the foundation for successful content marketing campaigns.
BrandClarity VIP Day
Best for new-ish businesses
You’ll go from “once upon a customer” to “commerce ever after”
HOW IT WORKS:
The Questionnaire:
Fill out the strategic brand questionnaire – to customize your experience and optimize our time
We’ll have two 60-min sessions
Call #1: Review questionnaire
Discuss preliminary audit, Review your goals, and Review your brand strategy + customer flow
Call #2: Review the tailored BrandClarity messaging strategy and content blueprint
We discuss any Q&As
A presentation of your brand messaging, content blueprint, and one fully customized content calendar will be provided 48-hrs after the VIP day experience
What You'll get:
Customized brand messaging strategy your brand
Content blueprint tailored to your business goals (a content format structure you can leverage month-to-month)
The strategic questionnaire and recording of our calls
All working documents and notes from our conversations
Customized content calendar with strategic prompts and references
1:1 email support for one month after our session
In other words, you'll:
Stop spending long hours, stressed out, trying to figure out how to share your message in a way that sticks.
Stop having your content vanish into the ether, wondering what you are doing wrong.
Stop doing and saying too unique or relatable things. There’s a fine line to balance between the two. It’s not about just doing. It’s about doing things with purpose.
To honor your investment, space is limited. If you want to speak soon, please don’t delay.
Content Writing Services
Words can’t become catalysts for change if they don’t move the hearts and minds of the people you serve
HOW IT WORKS:
Questionnaire
When you reach out, expect a prompt response within 24 hours. Fill out the strategic brand questionnaire – to customize your experience and optimize our time
Strategy
Once we’ve aligned on your vision, I’ll set up a customized project management board to streamline our workflow, organize projects, assign topics, and track tasks for each month
Review
Now that we've sorted out our strategic plan, I get to work and bring your eco-message to life! Once the article(s) are complete, you will get a Google Docs for your review and approval
Feedback
Your feedback matters; together, we’ll fine-tune every detail until it’s perfect. Because the goal is to give you material that you can use confidently
FREE RESOURCE ALERT!
Define Your Personal Brand Free Worksheet
Before you start investing heavily in your personal brand development through activities like content creation and networking, take your time to think about what attributes you want your personal brand to be associated with. This will help you stay focused on your goals and avoid getting sidetracked. It’ll be just peachy.
Lovely words
CHECK OUT OUR
Case Studies
Brand Messaging & Visual Identity Revamp for KUMI Medspa
KUMI Medspa
SITUATION:
KUMI is an innovative, results-oriented laser hair removal and skin rejuvenation medical spa. Crystal, the owner, sought a professional skincare consultant to help her enhance Medspa’s current brand messaging and visual identity.
ACTION:
Brand identity Development:
In partnership with our creative director, we conducted an in-depth brand audit to understand KUMI’s current positioning and conduct a SWOT analysis.
Brand messaging Enhancement:
Crafted a brand guide outlining KUMI’s core values, mission statement, tone of voice, and brand’s social voice.
Website Copywriting:
Ensured the website copy was clear, concise, and persuasive. The improved copy reflects the new brand messaging and emphasizes the effectiveness and efficacy of their treatments.
Social Media Strategy:
As an extension of the brand’s efforts, a digital and social media strategy was created to gain client trust and credibility through their fundamental skin laser hair removal techniques.
RESULTS:
- Brand guide
- Brand strategy
- Website copywriting
- Social media strategy
- Social media templates
Media and Public Relations
Hush & Hush
SITUATION:
Hush & Hush, the luxury nutraceutical supplements brand, features Clean Clinical Vitamins designed to help you live younger, longer™.
We came in to help stoke the fire, turning on an earned media campaign to increase brand awareness and reinforce thought leadership among national and backyard audiences.
ACTION:
Media Outreach & Relationship Building:
Researched and identified key writers, journalists, and editors in top-tier media relevant to the brand’s niche while leveraging relationships with key reporters for coverage momentum.
Media Strategy:
Strategized the editorial calendar. Outlining key focuses, pitching angles, publication outreach opportunities, warm/hot leads, and follow-up strategy. Created a comprehensive media kit with high-quality images, product information, and brand background for easy journalist access. And crafted monthly press releases based on the said strategy.
Thought Leadership Initiative:
Collaborated with brand experts and Dr. Marc, the founder, to develop thought-provoking, informative brand journalistic pieces related to the brand’s Clean Clinical Vitamins and its mission– used for pitching and founder-featured pieces.
Desk-Sides & Seeding:
Conducted product demos and personalized educational sessions for writers, journalists, and editors to showcase the effectiveness and uniqueness of their products.
RESULTS OVER A 12-MONTH COLLABORATION
- Top-Tier Mentions: 20+ (Forbes, Well+Good, VegNews, UsWeekly, mbg, Yahoo!, Medium, New Beauty)
- Impressions: 95M
- Revenue $30k+
Frequently Asked Questions
Later Media and Hootsuite. But if you have a preferred CRM platform already embedded in your marcom team, I can manage social on there with no problem! I’ve managed strategy, community engagement, and developed KPI reports using social CRMs such as Dash Hudson, Sprout Social, and HubSpot.
Meta, Pinterest, and LinkedIN.
Please note: If you need TikTok strategy and community management, I will partner with a TikTok social media expert who can support your brand’s growth on the platform.
Professional, clinical-grade skincare brands and skin experts. Purpose-driven brands in the haircare, beauty, and wellness space are my speed.
Please note: I'm always open to partnering with cause-driven brands and socialpreneurs looking to make a positive impact to help Mamma Earth be a clean, more sustainable home. Gimme a shout!
CANCELLATIONS AND/OR REFUNDS:
We have an automatic 50/50 payment plan on all experiences. Your first payment is a 35% non-refundable deposit. Please note, if you cancel after the first 1:1 session, we require you to make a full 50% payment. All further payments will be canceled. Does not include the ‘Full-Day, 1:1 Session Brand Voice Clarity’ session.
There are no refunds for 'BrandClarity' consultation service, used or unused. Users understand that obligation for payment is binding for the full term agreed upon.
Cancellations must be made at least twenty-four (24) hours in advance. A one-time only rescheduled session will be honored. Being more than fifteen (15) minutes late to a session will be considered a cancellation. In the event of unforeseen circumstances, The Brand Journalista may be required to cancel sessions. We will notify the User as early as feasibly possible of the cancellation and coordinate rescheduling. Payment is accepted upfront via online payment. Payment is due in full before services can be rendered. We do not accept payment installments for this session.